Branding

The research phase of the branding project is about gathering information and analysing the findings to get to know your business, industry, competitors, target audience and all of your existing branding and design. It typically consists of a brand questionnaire, workshopping and interviews.

You can't have a strategy without research. We analyse everything on the table and add a lot more.

The define stage in our process focuses on honing and unifying various elements of your brand, including your origin story, brand values, brand participants, brand personality, brand line, tone of voice, and stylescapes. This pivotal step sets the tone of your communication and forms the bedrock of the brand concept.

The graphic identity serves as the face of your brand. Our team expertly craft a unique visual story that aligns with your chosen positioning. This comprehensive process includes the development of a captivating logo, carefully selected brand colours, thoughtfully chosen typography and strategic incorporation of graphic elements. Each element is meticulously designed to create a distinct and impactful visual representation of your brand.

While a brand requires various design collateral, a successful brand rollout is never a copy-and-paste process.

We collaborate closely with our clients to identify the elements that best align with their unique business needs and objectives. This tailored approach ensures that each design component is carefully selected and customised to maximise the brand's impact.

The entire system, including fonts, colours and so on is explained by our designers in a unique brand book. Even someone unfamiliar with the brand can use this convenient guide to work with the brand and the various elements of the graphic identity.