E-commerce

At the initiation of every project, it is crucial for the team to gain comprehensive insights into various aspects, including the industry landscape, competitors, and market analysis. Additionally, the creation of a primary target audience persona is essential to tailor the project specifically to the intended users.

Through primary user flows and user journeys, the team can map out the ideal paths and experiences that users will encounter when interacting with the online store. Furthermore, scope and feature definition are key components that help delineate the project's boundaries and identify the functionalities it will encompass.

To ensure effective organisation and navigation, the team will develop a sitemap and information architecture that outline the structure and hierarchy of the project's content. By engaging in workshops, conducting interviews, and conducting thorough research, all stakeholders can gain a well-rounded and in-depth understanding of the project's goals, objectives, limitations, and overall vision.

At this stage, we establish the tone of your communication and creative concept, building upon the core ideas that drive your company's branding, purpose, and goals. Through the development of concepts, mood boards, and stylescapes, we bring your brand to life, ensuring a cohesive and impactful visual expression of your vision.

While utilising the findings from the previous steps, the team will focus on creating a set of wireframe diagrams that represent the skeleton of your website. The team then maps out the website elements, placements and flows.

Our UI design experts transform your brand's positioning into a captivating visual story. Through careful coordination of elements like logos, colours, content and patterns, we create a memorable digital experience. Our comprehensive style guide ensures consistency and empowers seamless collaboration for anyone working with your brand or website.

By prototyping and using After Effects, we validate the effectiveness of complex interactions, refine animated movements, and fine-tune the fluidity of the website. This iterative process allows us to create a visually stunning and immersive web experience

Once the design phase is complete, our skilled developers take the reins and bring your vision to life. Following the wireframes and designs, they meticulously implement them into a dynamic online environment.

Content population will then be completed in collaboration with client.

Quality Assurance is the process of systemic efforts taken to ensure the product delivers a frictionless experience and performs in an optimal manner based on both the agreement with the client but also to ensure the integrity of the design.

The project handover is a pivotal part of the process and can make or break its success. The first step is to determine what needs to be transferred in order to ensure sufficient understanding of to tools and products to allow for project continuity.

Defined roles are imperative so as to ensure clarity around who is responsible for what.

Regular handover sessions to be facilitated to discuss the relevant detail around the transition across all touchpoint.

DashDigital will be on standby post go live for additional support and continuity.